LOLZ! Pawned! Says DHL.
Yes, in a move that can be described as cheap yet equally genius, DHL had other major shipping companies actually advertise for them. How'd they do it? Well they had these huge boxes printed with DHL ads and had them taped over with thermo-active foil that appears opaque or transparent when it reaches a certain temperature. The boxes started out as plain black box (due to the freezing process) which gradually turns into a brown box complete with the words "DHL IS FASTER" as they get warmer. DHL then had their competing shipping companies deliver these boxes. Brilliant.
I can just see the smirk on DHL.
Hit the jump to see the viral video.
I can just see the smirk on DHL.
Hit the jump to see the viral video.
That's hitting below the belt John! Well that's his fault for wearing low-rise jeans.
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